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How To Improve Your Online Conversion By 300% Or More
By Michael Fleischner
Do I have your attention? Anyone trying to make a living online is interested
in one thing, improving conversions. As an Internet marketing veteran,
I’ve seen plenty of web sites and blogs miss one their biggest opportunities
for growth. The answer is actually quite simple, making the most of your
list.
Maybe you have your own email list of fifty-thousand names or more.
Perhaps you have a small list of just a few dozen prospects who have emailed
you questions or comments. Regardless of where you begin, having a list
is only part of the equation. The most successful marketers I know utilize
their list in a variety of ways to build relationships and sell products
that are a win-win for both buyer and seller.
The first way to utilize your list is through an auto responder sequence.
If you’re not using an auto responder, I advise you to search for
auto responder services online. Popular services like Aweber only charge
around twenty dollars per month, allowing you to send unlimited messages.
These messages should position you as an expert, provide purchase ideas,
and continually provide value.
The second way to use your list effectively is to provide pre-notification
of product launches. There are many super affiliates that use their list
in this manner, generating tens of thousands of dollars per month. Once
you know of an affiliate product being launched within a six to eight
week period, map out a pre-launch communication plan that reaches out
to individuals prior to launch. This may include access to product information,
downloads, videos, etc., to build anticipation around launch day. When
launch day comes, create a sense of immediacy and scarcity – purchases
will ensue.
The third way to leverage the power of your list is through referrers,
building an even larger list that you can communicate with. Are you asking
those who sign up for your list to refer your company, products, or services
to others? Make your emails easy to forward and encourage referrals. This
is a great way to reach individuals who are more likely to value your
content and accept your offers.
The final method for leveraging an email list is to communicate on a regular
basis. Your auto-responder sequence should integrate a series of messages
spread out over time. By continually staying in front of your list and
utilizing the content that you have to provide value, these individuals
will stay engaged and have a higher propensity to purchase from you.
The time to start building your email list is now. In parallel, be sure
to focus your energies on leveraging that list using the proper techniques.
Having a great list is fine but unless you utilize it properly, you’ll
never see the true value inherent in the list itself.
Michael Fleischner is an SEO consultant and author of SEO Made Simple,
revealing strategies guaranteed to improve search engine rankings. Learn
more about Michael's hands-on SEO
training program, Internet
Marketing Forum, and SEO
consulting at MarketingScoop.com or contact him via the Marketing
Blog at http://marketing-expert.blogspot.com.
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